IN OMAN, AN INDIAN FAMILY

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Promoted product

Khimji Ramdas

Why it worked

The video tells a compelling rags-to-riches story of a family business overcoming adversity and achieving massive success, which resonates with viewers interested in entrepreneurship and business growth. The inclusion of historical context, visual storytelling, and impressive financial figures makes the narrative engaging.

Summary

This video tells the story of the Khimji Ramdas Group, an Indian family business in Oman that grew from a small trading house in 1870 to a $4 billion per year company. It highlights key moments of transformation, including leadership changes, diversification, and strategic partnerships.

Structure

1Family business facing collapse due to conflict
2Founder establishes trading house in Oman
3Expansion into various sectors and global partnerships
4Leadership transition and professionalization
5

Original caption

He’s The World’s Only Hindu Sheikh! Kanaksi Khimji’s Khimji Ramdas Group ⚔️💼 #billionaire #omani #oman #founderstory #selfmade

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Product placement

KR (Khimji Ramdas Trading House) ACTS - it is the name of the company whose history is being told. Removing it would change the video. HSBC ACTS - its bank is mentioned as being opened by the company. Ford ACTS - its car is mentioned as being sold by the company. Procter & Gamble ACTS - it is mentioned as a global brand partner. Rolex ACTS - it is mentioned as a global brand partner. The Times of India ACTS - it is shown on a phone screen, with a headline about the founder. The brands shown at the end (Beelicious, Amul, CBC, Falcon, Parachute, Paseo, Pons, Priya, Sunwhite, Syren, Al Asalah, WM Social Welfare Markets, SPAR, Alldays, Always, Ariel, Bonux, Brhun, Camay, Crest) APPEAR - they are shown as examples of global brands the company partners with. Removing them would not change the video's narrative.

On-screen text

IN OMAN, AN INDIAN FAMILY BUSINESS WAS COLLAPSING UNDER FAMILY CONFLICT. THEN ONE MAN BOUGHT OUT HIS BROTHER AND BUILT IT INTO A $4B PER YEAR COMPANY. IN 1870, KHIMJI RAMDAS DECIDED TO STAY IN OMAN, WHILE HIS FATHER RETURNED TO INDIA. IT WAS THEN THAT HE FOUNDED THE KHIMJI RAMDAS TRADING HOUSE. THEY BROUGHT WHATEVER OMAN NEEDED AND USED SHIPS TO TRANSPORT GOODS BETWEEN AFRICA AND INDIA. KHIMJI WAS TRUSTED TO CARRY MESSAGES BETWEEN SULTANS AND SHEIKHS AND EVEN WITNESSED BY THE MID-1900S, THE COMPANY HAD BUILT OMAN'S FIRST AIRPORT, OPENED ITS FIRST HSBC BANK, AND SOLD ITS FIRST FORD. BY THE 1990S, THE FAMILY BUSINESS WAS IN TURMOIL. SHAREHOLDERS WERE CONSTANTLY FIGHTING, AND THE FOURTH GENERATION WAS DIVIDED ON HOW TO MOVE FORWARD. THEN IN 1999, KANAKSI KHIMJI BOUGHT OUT HIS BROTHER, REMOVED FOUR SHAREHOLDERS, AND REDUCED OWNERSHIP TO JUST FIVE PEOPLE. THE REMAINING FAMILY MEMBERS AGREED IT WAS TIME FOR DRASTIC CHANGES. KANAKSI TURNED THE FAMILY BUSINESS INTO A FAMILY-OWNED COMPANY RUN ENTIRELY BY PROFESSIONALS. HE BROUGHT IN GLOBAL BRANDS LIKE PROCTER & GAMBLE AND ROLEX AND EXPANDED INTO RETAIL, CONSTRUCTION, AND LOGISTICS. THE GAMBLE PAID OFF. SINCE 1999, THE COMPANY HAS GROWN MORE THAN TEN TIMES AND IS NOW DEBT-FREE. SULTAN QABOOS WAS SO IMPRESSED THAT HE GAVE KANAKSI CITIZENSHIP AND MADE HIM THE WORLD'S ONLY HINDU SHEIKH. TODAY, THE KHIMJI RAMDAS GROUP MAKES ALMOST $4B PER YEAR AND PARTNERS WITH OVER 400 GLOBAL BRANDS.

Transcript

IN OMAN, AN INDIAN FAMILY BUSINESS WAS COLLAPSING UNDER FAMILY CONFLICT. THEN ONE MAN BOUGHT OUT HIS BROTHER AND BUILT IT INTO A $4B PER YEAR COMPANY. IN 1870, KHIMJI RAMDAS DECIDED TO STAY IN OMAN, WHILE HIS FATHER RETURNED TO INDIA. IT WAS THEN THAT HE FOUNDED THE KHIMJI RAMDAS TRADING HOUSE. THEY BROUGHT WHATEVER OMAN NEEDED AND USED WIND-POWERED SHIPS TO TRANSPORT GOODS BETWEEN AFRICA AND INDIA. KHIMJI WAS TRUSTED TO CARRY MESSAGES BETWEEN SULTANS AND SHEIKHS AND EVEN WITNESSED BY THE MID-1900S, THE COMPANY HAD BUILT OMAN'S FIRST AIRPORT, OPENED ITS FIRST HSBC BANK, AND SOLD ITS FIRST FORD. BY THE 1990S, THE FAMILY BUSINESS WAS IN TURMOIL. SHAREHOLDERS WERE CONSTANTLY FIGHTING, AND THE FOURTH GENERATION WAS DIVIDED ON HOW TO MOVE FORWARD. THEN IN 1999, KANAKSI KHIMJI BOUGHT OUT HIS BROTHER, REMOVED FOUR SHAREHOLDERS, AND REDUCED OWNERSHIP TO JUST FIVE PEOPLE. THE REMAINING FAMILY MEMBERS AGREED IT WAS TIME FOR DRASTIC CHANGES. KANAKSI TURNED THE FAMILY BUSINESS INTO A FAMILY-OWNED COMPANY RUN ENTIRELY BY PROFESSIONALS. HE BROUGHT IN GLOBAL BRANDS LIKE PROCTER & GAMBLE AND ROLEX AND EXPANDED INTO RETAIL, CONSTRUCTION, AND LOGISTICS. THE GAMBLE PAID OFF. SINCE 1999, THE COMPANY HAS GROWN MORE THAN TEN TIMES AND IS NOW DEBT-FREE. SULTAN QABOOS WAS SO IMPRESSED THAT HE GAVE KANAKSI CITIZENSHIP AND MADE HIM THE WORLD'S ONLY HINDU SHEIKH. TODAY, THE KHIMJI RAMDAS GROUP MAKES ALMOST $4B PER YEAR AND PARTNERS WITH OVER 400 GLOBAL BRANDS.