Why won't luxury fashion fully co-sign Wisdom Kaye?

@carlyslem

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Why it worked

The video likely resonated due to its focus on a popular fashion influencer, Wisdom Kaye, and its discussion of the dynamics between influencers and luxury fashion brands. The use of visually appealing fashion examples and a direct, questioning hook likely engaged viewers interested in fashion and celebrity culture.

Summary

The video questions why luxury fashion brands don't fully embrace Wisdom Kaye, despite his fashion-forward style and influence. It highlights his appearances at fashion shows and events, contrasting this with the brands' perceived hesitation to fully co-sign him, suggesting they may prefer influencers they can control over those who drive their own narrative.

Structure

1Introduction of Wisdom Kaye and Amiri collection
2Showcasing Wisdom Kaye's personal style and influence
3Discussion of luxury brands' selective endorsement
4Examples of brands that do and don't align with Wisdom Kaye
5Conclusion on luxury fashion's perception of influencers vs. clients

Product placement

The video showcases various fashion brands and outfits associated with Wisdom Kaye, including Amiri, Bentley, Abercrombie & Fitch, and Gucci. It also briefly mentions Birkin handbags.

On-screen text

Why won't luxury fashion fully co-sign Wisdom Kaye? AMIRI ABERCROMBIE#AD That feeling when your suitcase fits all your jackets > Abercrombie & Fitch Wisdom Kaye Is An Example Of how they really feel About Us BIRKINS Handbags

Original caption

Am I wrong for thinking Amiri FW26 looks like it was made for Wisdom Kaye but luxury fashion still won’t fully co-sign him? @Wisdom Kaye @Jarrod Jenkins #mensfashion #luxuryfashion #mensstyle #luxury #greenscreen

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Transcript

Why does the Amiri collection look like it was made for Wisdom Kaye? But fashion still won't fully claim him. A lot of these looks look like they came straight out of Wisdom Kaye's closet. Clean tailoring, elevated casual. I mean, you can see, right? This is literally Wisdom's lane. Clean tailoring, elevated casual. I mean, you can see, right? And here. As you can see here. And here. Amiri. We know Amiri gets it. TikTok gets it when they invited him to the Met Gala. But maybe the rest of luxury fashion is still deciding whether they want an influencer or just someone they can control. Wisdom doesn't need brands to validate him. He's a millionaire and can do whatever he wants. He's gonna tell you when the buttons fall off of a jacket. Before anyone says he does campaigns. Yes, he does. Bentley makes sense. But does Abercrombie? He did a campaign with Gucci and I feel like we should be seeing more of this. But does Abercrombie? He did a campaign with Gucci and I feel like we should be seeing more of this. That feeling when your suitcase fits all your jackets. Abercrombie & Fitch. Wisdom Kaye is an example of how they really feel about us. Jerry Jenkins did a great breakdown about how luxury fashion brands only want us if we're in sports and entertainment, especially rap and hip-hop. But the other angle I want to make is that Wisdom is a luxury client. We know Amiri gets it. TikTok gets it when they invited him to the Met Gala. But the rest of luxury fashion is still deciding whether they want an influencer or just someone they can control.