Why it worked
The video leverages the popularity of a well-known celebrity (Jacob Elordi) and a trending topic (men's skincare/makeup) to create an engaging and thought-provoking concept. The use of hypothetical product mock-ups and market data adds credibility and visual interest, making the 'soft sell' approach effective.
Summary
The video proposes a hypothetical cosmetic skincare brand for men, named 'Form', fronted by celebrity Jacob Elordi. It suggests three key products: an under-eye concealer, a skin tint, and a pore-minimizing serum, arguing there's a significant market demand for such products among men.