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Hook
If I were to launch products for Rhode,
@thebrandblueprint
59.8K followers · usually 3.8K views a post
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Selling · SaaS › Analytics
Why it worked
The video identifies a clear market gap for a popular product category (skin tints) within a well-known brand (Rhode), using competitor data to support the claim. It then pivots to promoting a tool (Particl) that can provide similar insights, creating a cohesive narrative that appeals to founders interested in market analysis and product strategy.
Summary
The creator suggests that Rhode should launch a peptide skin tint with SPF 40 and a peptide concealer, as these are popular product categories for competitors like Saie, Kylie Cosmetics, and Refy. They also propose a perfume called Rhode Veil and highlight Particl as a tool for studying competitor data and strategies.
Structure
- 1Suggesting Rhode launch a skin tint
- 2Showing competitor skin tints
- 3Proposing a peptide concealer and sunscreen spray
- 4Suggesting a perfume
- 5Introducing Particl for competitor analysis
- 6Call to action to check Particl
Product placement
Original caption
If I were to launch products for Rhode, here is what I would do. The biggest gap in Rhode’s product line is a skin tint. Saie’s bestseller is their skin tint, Kylie Cosmetics’ third bestseller is their skin tint, and Refy’s bestseller is their skin tint. Hailey Bieber is leaving money on the table by not having one. If I were Rhode, I’d launch a peptide skin tint with SPF 40 and a peptide concealer with it. If you want to study the competition like this, you need to be using Particl. They have data on over 10,000 brands. Hit the link in my profile for more info. #rhode #haileybieber #skintint
More from @thebrandblueprint
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