Olivia Jade's Brand Launch?

Olivia Jade is about to launch a new brand called Opiccola and it's really interesting. So we should all be paying attention. I'm starting a new series on brands that I'm tuning into right now and this is definitely one I'm going to be watching closely. And this is definitely one I'm going to be watching closely, because right now everyone's launching a brand. We're seeing more influencers, more celebrities, and especially more people that grew up in the public eye stepping into this founder role. I don't think that's random. I think that's very strategic because being a founder actually gives you credibility. And what's interesting about this particular launch is how minimal. There's not a lot. There's not a ton of traditional press around Opiccola yet. It's really just being teased directly to her audience. Which tells me that this is a very community-led launch strategy. Right now, the brand's Instagram is private, so you have to request and that immediately creates this close-knit, close-friends feeling around the entire brand. It makes it a little more exclusive, a little more community driven and like you're actually part of something early. And it reinforces the idea that she's not just chasing virality. She's building something that feels personal to her. And Olivia Jade is a really unique case study in all of this. She went through a very public scandal, rebuilt her presence, and is now entering the market in a very different way. So this isn't just a brand launch. This is actually a reintroduction. And I'm really curious to see how it performs. Not just from a sales perspective, but from a cultural one. What! What I find interesting is that Olivia doesn't seem overly focused on making this launch perfect. She seems really focused on making something that feels authentic to her, which, in this current over-saturated market actually matters more. So I'll definitely be tuning into this launch strategy to see how. And I'm really curious, what do you guys think of this brand launch? Will you be purchasing? Let's chat in the comments.