It took me so long to find out there's an industry standard copywriting and marketing book from like 100 years ago that costs $500.

@prestonrho

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Why it worked

The video uses the 'gatekeeping' narrative to build immediate curiosity and authority, positioning the creator as a curator of high-value, exclusive knowledge.

Summary

The creator discusses a classic, expensive marketing book called 'Breakthrough Advertising' and explains his plan to study it and train an AI model on its content within his community. He frames the information as a 'gatekept' secret he is now sharing with his audience.

Structure

1Identify a rare, expensive marketing book
2Frame the information as 'gatekept' knowledge
3Announce a plan to study the book
4Mention training an AI on the content within a community

Product placement

The creator mentions 'Breakthrough Advertising' as the subject of his study and references his own community where he will be training an AI on the book's content.

On-screen text

Breakthrough Advertising

Original caption

who’s been gatekeeping this $500 book #marketing #ai #advertising #books #hiddengems

More from @prestonrho

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Transcript

It took me so long to find out there's an industry standard copywriting and marketing book from like 100 years ago that costs $500. It's rare that like people gatekeep. So I am going to be like one of the first people to ungatekeep it. There's a PDF online for it. It's called Breakthrough Advertising. Apparently it's like the marketer's Bible. This was back in the day when they had typewriters, but it still applies to marketing. I'm going to be training Claude on it inside of my community as well. I'm going to be pretty much just studying this for the next month.