trying to show you how to use Jelly Wash (except were blindfolded and headphoned)

@allkinds

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allkindsseen in 14 videos →https://allkinds.com/au/ ↗

Why it worked

The video succeeds by using a relatable, low-stakes 'challenge' format that naturally showcases the product's unique sensory properties without feeling like a traditional, high-pressure advertisement.

Summary

Two coworkers attempt to demonstrate the use of a jelly body wash while blindfolded and wearing noise-canceling headphones. The video highlights the product's unique texture and lathering capabilities in a humorous, lighthearted way.

Structure

1Introduction of the blindfold challenge
2Attempting to locate the product and bowl
3Demonstrating the jelly texture
4Lathering the product in water
5Final reaction to the product

Product placement

The Allkinds Vanilla Glaze Jelly Wash is the central focus of the video, being handled and demonstrated by the creators.

On-screen text

Original caption

be honest... did we do a good job yes or no 👀 (please say yes) #blindfoldchallenge #productdemo #bodywash #coworkers #officehumour

More from @allkinds

Their other posts in the index, biggest breakout first.

trying to show you how to use Jelly Wash (except were blindfolded and headphoned) 💀 Huh? Wait, where are you? So it's a jelly wash. Put your hands out Yep Why am I yelling? That feels so weird, like feeling it and not seeing it This is our vanilla glaze jelly wash It smells really good and it's really fun to use in the shower cause it literally feels like you're putting jelly on you Omg Oh my god Where's the oh Oh wait, is the bowl still there? We're just gonna demonstrate here in some water Omg that is so slimy You go like this with your hands to get it like soapy and it lathers really nice That feels cold Look at that So good Oh my gosh

Transcript

trying to show you how to use Jelly Wash (except were blindfolded and headphoned) Huh? Wait, where are you? So it's a jelly wash. Put your hands out. Yep. Why am I yelling? That feels so weird, like feeling it and not seeing it. This is our vanilla glaze jelly wash. This is our vanilla glaze jelly wash. It smells really good and it's really fun to use in the shower cause it literally feels like you're putting jelly on you. Oh my god. Oh my god. Where's the oh. Oh wait, is the bowl still there? We're just gonna demonstrate here in some water. Omg that is so slimy. You go like this with your hands to get it like soapy and it lathers really nice. That feels cold. Look at that. So good. Oh my gosh.