which celebrity would you like to see walk into allkinds chadstone?

@allkinds

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Why it worked

The video uses a common "ask the audience" format with a relatable question about celebrities, making it engaging. It also subtly integrates product recommendations within the responses, aligning with the store's offerings.

Summary

Two employees at the Allkinds store in Chadstone discuss which celebrity they would like to see walk into their store and what product they would buy. One suggests Zara Larsson would buy the raspberry crush Jelly Sheen, while the other suggests Rihanna would buy the day dream velvet body butter.

Structure

1Question posed: Which celebrity would you like to see walk into Allkinds?
2First employee suggests Zara Larsson and the raspberry crush Jelly Sheen.
3Second employee suggests Rihanna and the day dream velvet body butter.
4Both agree on the product's benefits.

Product placement

Allkinds: This is a store that sells beauty products. The name appears on the apron of one of the employees and on some of the products on the shelves. Removing it would not change what happens in the video. It acts as branding for the store itself.

Original caption

living a lush life rn 🫧🐬💜 #allkinds #teaminterview #chadstone #melbourne #meettheteam

More from @allkinds

Their other posts in the index, biggest breakout first.

On-screen text

which celebrity would you like to see walk into allkinds chadstone? If there was one celebrity you'd like to walk into the Allkinds store, who would it be and what would they buy?

Transcript

If there was one celebrity you'd like to walk into the Allkinds store, who would it be and what would they buy? Probably Zara Larsson. And I think she'd like the raspberry crush. Um, Jelly Sheen because she lives that lush life. Ha ha, gorge. I would say I'd love to see Rihanna walk in and I think she would buy the day dream velvet body butter. It smells delicious and really moisturise the skin. I agree. I think she would, too.