Why it worked
The post leverages relatable psychological concepts to explain common smartphone behaviors, making it highly shareable and engaging. The use of clear, concise text overlays on visually distinct images breaks down complex ideas into easily digestible points, appealing to a broad audience interested in self-improvement and digital wellness.
Summary
This post explores four psychological phenomena that explain our relationship with our phones: the IKEA effect, variable reward scheduling, social comparison theory, and the Diderot effect. The creator concludes by sharing their journey to use tech to improve their life rather than negatively impact their brain.
Structure
- 1Introduction to the topic: phones' impact on us
- 2Explanation of the IKEA effect and its relation to phones
- 3Explanation of variable reward scheduling and its relation to phones
- 4Explanation of social comparison theory and its relation to phones
- 5Explanation of the Diderot effect and its relation to phones
- 6Creator's personal journey and call to follow
Call to action
follow along
On-screen text
working in behavioural science and tech taught me something I can't unsee about what our phones are doing to us
(part 2)
here are some psychology facts about your relationship with your phone
1. the IKEA effect
you value things more when you've put effort into them.
your phone makes everything effortless (which is why nothing feels meaningful anymore).
2. variable reward scheduling
the reason you can't stop scrolling even when nothing good is coming. your brain is literally in the same loop as a slot machine, looking for the next reward.
fun fact!!!
dating apps also use this which is why you keep seeing ugly people and randomly get rewarded with someone hot from time to time
3. social comparison theory
you don't compare yourself to everyone.
just to people slightly above you. your phone curates exactly those people and serves them to you all day.
4. the diderot effect
this is a suuuuper interesting psychological phenomenon where buying one new thing suddenly makes everything around it feels inadequate.
your phone does this with content - one saved aesthetic makes your whole life feel like it needs an upgrade.
currently on my journey exploring how I can use tech to improve my life rather than f*ck up my brain
follow along
💖