Why it worked
The video taps into the relatable struggle of finding affordable and diet-specific food options, using a popular challenge format. The humor derived from the creator's reactions and the unexpected food choices likely contributed to its shareability.
Summary
The creator attempts a $5 gluten-free lunch challenge, visiting IKEA and A&W. After struggling to find suitable options, they settle on a lettuce-wrapped "Buddy Burger" from A&W and a purple sweet potato from T&T Supermarket, costing $4.98 in total.