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160Talking HeadPOV / Skit hookLifestyle
Hook
POV: you order one of the "best burgers in NYC" gluten free
@nycbutglutenfree
33.6K followers · usually 7.2K views a post
Views
1.1M
Likes
37.8K
Comments
109
Shares
317
Promoted product
Schär Gluten-Free Hamburger Buns
Why it worked
The video taps into the common frustration of ordering "gluten-free" options that don't meet expectations, offering a relatable "hack" that viewers can replicate. The creator's humor and the visual of assembling a "hacking" a gluten-free meal make it engaging and shareable.
Summary
The creator orders a gluten-free burger in NYC but it comes deconstructed. She then reveals she brought her own gluten-free buns from Schär to assemble the burger herself, highlighting the quality of the buns. She assembles and eats the burger, declaring it a "gluten free hack."
Structure
- 1Ordering a deconstructed gluten-free burger
- 2Revealing she brought her own gluten-free buns
- 3Explaining why she likes the buns
- 4Assembling the burger
- 5
Original caption
What do you do when you order one of the “best burgers in NYC” gluten free and it comes out looking like this? BYOB (Bring Your Own Bun)! I keep @Schaerglutenfree Hamburger Buns on hand because they check the boxes: No crumbling, no falling apart, and no tiny bun-to-burger ratio🍔 📍 JG Melon #glutenfreenyc #hack #jgmelonnyc #glutenfreebun #nycburger
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