Challenging myself to a random budget

@justkingkev

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SoundTikTok sound · original sound - justkingkev

Promoted product

Wendy's

Score the Wendy’s you love anytime online! We're just an easy click away so what are you waiting for?

3 videos3 creators

Why it worked

The video leverages the popular 'budget challenge' format combined with relatable fast-food purchases and clever use of app promotions to create a compelling narrative of getting a lot for very little money.

Summary

The creator challenges themselves to eat on a random budget, starting with a 59-cent Diet Coke and a $2.25 bagel from 7-Eleven. They then get a free bacon, egg, and cheese sandwich from Dunkin' using app points, and finally a large meal from Wendy's for only $0.33 by utilizing app promotions, resulting in a total spent of $3.17 and being $0.17 over budget.

Structure

1Setting the budget challenge
2Purchasing a cheap drink and bagel
3Getting a free breakfast sandwich
4

Original caption

Simply did NOT need that much for dinner #budget #challenge IC: @Frankie Hoy

More from @justkingkev

Product placement

7-Eleven: The convenience store where the creator buys a Diet Coke and a bagel. It ACTS as the location for the first part of the challenge. Removing it would change the context of the purchases. Big Gulp: A large drink cup from 7-Eleven. It ACTS as the container for the Diet Coke. Removing it would mean the drink has no visible container. Kettle Brand Potato Chips: A brand of chips seen on a shelf in a store. It APPEARS as a product for sale. Removing it would not change what happens in the video. Boar's Head: A brand of deli meats seen in a display case. It APPEARS as a product for sale. Removing it would not change what happens in the video. Dunkin': A coffee and donut chain. The creator gets a breakfast sandwich from here. It ACTS as the source of the breakfast sandwich. Removing it would change the context of the breakfast purchase. Wendy's: A fast-food restaurant chain. The creator gets a meal from here for dinner. It ACTS as the source of the dinner meal. Removing it would change the context of the dinner purchase.

On-screen text

Challenging myself to a random budget 8 AM Diet Coke: $0.59 Bagel toasted with butter: $2.25 Bacon egg and cheese: $0 Wendy's: $0.33 $0.17 OVER BUDGET

Transcript

Today's budget is Today's budget is Today's budget is I was already in a terrible to have such a small budget and sadly it The first 7-Eleven I went to did not have the diet coke machine running properly at 8:00 AM have running running properly at 8:00 AM And it only cost 59 cents And yes, I snuck in a little sneaky refill Then I got the rest of my breakfast. And just to show you how little is in New York City I couldn't But my favourite childhood meals. Nothing other than a bagel toasted with butter. Listen, everybody's a bagel but I am saying this made me I was really just eating a better breakfast. ways Dunkin' and every single time I've been accumulating points in the app. shocking points for like going to a store twice in three days. And I use 900 of them to bacon, egg, and cheese for free And since the to get a ten dollar statement credit I qualified for the promotion to get a ten dollar statement credit I used an six nuggets for free with any five I used an offer in the Wendy's app to get six nuggets for free with any five dollar purchase And since the order was $10 and I checked out using pays, I qualified for the promotion