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WHY DOES EVERYONE GO FOR TRADIES??

@scaledwithleo

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Why it worked

The video taps into a common frustration within the sales and marketing space by questioning a widely adopted, yet potentially ineffective, strategy. The creator's personal anecdote and direct question to the audience encourage engagement and relatability.

Summary

The creator questions why so many startups target tradespeople for their services, arguing that this saturated market leads to poor success rates. They suggest that niching down to less common industries would be a more effective strategy.

Structure

1Questioning the focus on tradies
2Explaining the saturation of the tradie market
3Sharing personal experience with low success
4Advocating for niching down
5Suggesting alternative, less targeted markets

On-screen text

WHY DOES EVERYONE GO FOR TRADIES??

Transcript

One thing I don't get about this industry is why does everyone go for tradies? Literally every single startup, no matter what service it is, you know, paid ads, organic ads, anything selling AI websites, everybody goes for tradies. Like, yeah, majority of them don't have a website, but everybody goes from them. They get sick of the same cold calls. Everybody goes from them. I've never seen a startup not go for tradies. Like for me, personally, I tried to start off with tradies, had a terrible success rate with it. So I niche down and had a lot more success. Why does everyone go for tradies? Like to me, in my mind, and I'm pretty sure everybody would agree, it kind of makes sense to not go for tradies, because everybody goes from them. Like, why would a tradie want your service when they get the same cold call every single day, every single hour? Like, if you're trying to start making money online, no matter what it is, you would think to niche down and go for a smaller niche at nobody goes for him, am I correct or wrong?