Best viral Formats ep 3 Yapping

Best viral Formats ep 3 Yapping. Everybody's loving yaps right now because they seem so easy to make. The irony is all the best yaps that go viral are following a set formula. So if you want your yap videos to actually cut through, these three things you have to do. The first one is to make sure you dial in the title text. The dirty secret about content is that spoken hooks actually matter way less than the title text hook on screen. Why People Stay or Scroll. 99 out of 100 people will read that text and then decide whether they want to keep watching. When you're writing your title text, you want to frame a new perspective or open a curiosity loop question in the viewer's mind. The easiest way to solve this is to study other yap videos. Study what other yappers used for their title text and reverse engineer the formula. The second thing, all the best consistent yappers have intentional motion. There's really two categories of yaps you can make. Static yaps, the fixed ones that people film in like bedrooms or cars. And some of these actually look, but actually look at the hit rate. Premium yaps on the other hand have some kind of motion in them in the hook and the body. My favorite guy who does these premium yaps is NPC Faizan. He kind of just leaves the camera in the same spot, but then quick cuts as he sits in different places. It's super engaging to watch visually. The reason why is these cuts reset the visual field and hold your attention so much better. Now, you could argue these kind of aren't a yap, but I think this elevated with a little bit of different motion is the easiest way to have a premium execution. You could also add motion through walk and talks or picking up the camera, putting it down, but you got to have some kind of motion or else it's going to fall flat. The third component to great yaps, and actually the most important, is the structure of your storytelling. All great yappers have a plan in their head before they press record. So in your mind, you want to have your take, then one to two body floating you can go to pretty easily. The pros that go viral consistently with these low-fi yaps, they're not just riffing, they're planning out what they're trying to say and using data driven hooks. Yapping is just one of the most working formats right now. Comment "Formats" and I'll send you my database of the top 20 short-form video formats as well as a bunch of examples for each one.