Why it worked
The video likely performed well because it showcased a novel and time-saving feature for digital artists, directly addressing a common pain point in animation (frame-by-frame creation) with a seemingly magical solution. The 'native mention' style, where the product is presented as a discovery rather than a hard sell, also contributes to its shareability.
Summary
This video showcases AmberDraw, an animation app that simplifies the animation process by using animated brushes instead of frame-by-frame drawing. The creator demonstrates how picking a brush and drawing a stroke automatically creates animation, eliminating the need for a timeline or keyframes.