Okay, so I do commissions on Instagram and every week someone asks,

The video works because it tells a relatable story of overcoming a technical challenge with a clever solution. The creator's initial struggle and subsequent discovery of a user-friendly tool (Amber Draw) resonates with other artists facing similar limitations. The 'before and after' of the animation process, combined with the clear demonstration of the app's functionality, makes it compelling.

The creator explains how they were able to fulfill an animation commission despite not knowing how to animate by discovering the Amber Draw app. The app allows users to draw over existing images, and its brushes automatically animate the strokes, creating an animated effect.