Why it worked
The video highlights a novel approach to animation creation, appealing to artists looking for a simpler, more integrated workflow. The "two years of work" narrative adds credibility, and the "free on the App Store" information lowers the barrier to entry.
Summary
The creator showcases Amber Draw, an animation app they developed over two years. Unlike traditional animation software, this app integrates animation directly into the brush, allowing users to create videos by simply drawing once and exporting.