Isn't this weird?

@amberdraw0

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SoundTikTok sound · Army Dreamers

Promoted product

Amber Draw

Why it worked

The video effectively uses a nostalgic hook and a relatable problem (difficulty in animation) to introduce a novel solution (Amber Draw). The demonstration of the app's unique features and its free availability on the App Store make it appealing to artists.

Summary

The creator demonstrates an app called Amber Draw that allows users to create animations by drawing, with built-in animation features. They explain that the app aims to recapture the feeling of bringing drawings to life without fighting software.

Structure

1Introduction to the concept of animating drawings
2Demonstration of the Amber Draw app's features
3Explanation of the app's purpose and target audience
4Highlighting the ease of use and export options
5Naming the app and its availability

Product placement

The video showcases the Amber Draw app, demonstrating its animation capabilities and explaining its features. The app's name and availability are mentioned at the end.

Call to action

Amber Draw, free on the App Store

On-screen text

Original caption

when I was a kid I animated by flipping notebook pages. now there's an app where the brushes do it for you ✨ AmberDraw, free on the App Store 📲

More from @amberdraw0

More breakout videos from this creator.

ISN'T THIS WEIRD? I USED TO FLIP THROUGH NOTEBOOK PAGES TO MAKE DRAWINGS ANIMATE. NOW I BUILT AN APP WHERE THE BRUSHES HAVE BUILT IN ANIMATIONS. I BUILT IT I BUILT IT BECAUSE I WANTED ARTISTS TO FEEL THAT THING AGAIN. THAT MOMENT WHERE YOUR DRAWING COMES ALIVE AND YOU DIDN'T HAVE TO FIGHT SOFTWARE TO GET THERE. NO TIMELINE, NO KEY YOU JUST DRAW AND THE APP DOES THE REST. EXPORT AS VIDEO, GIF OR P N G THIS IS AMBER DRAW. IT'S FREE ON

Transcript

Isn't this weird? When I was a kid I used to flip through notebook pages to make drawings animate. Now I built an app where the brushes have built in animations. I built it because I wanted artists to feel that thing again. That moment where your drawing comes alive and you didn't have to fight software to get there. No timeline, no keyframes, you just draw and the app does the rest. Export as video, GIF or PNG sequence. This is Amber Draw. It's free on the App Store.