Isn't this weird?

The video effectively uses a nostalgic hook and a relatable problem (difficulty in animation) to introduce a novel solution (Amber Draw). The demonstration of the app's unique features and its free availability on the App Store make it appealing to artists.

The creator demonstrates an app called Amber Draw that allows users to create animations by drawing, with built-in animation features. They explain that the app aims to recapture the feeling of bringing drawings to life without fighting software.