Why it worked
The video uses a highly satisfying 'before and after' transformation combined with a clear, numbered tutorial format that is easy to follow and highly shareable.
Summary
A creator demonstrates a hair styling routine to achieve curly hair, featuring a specific curl refresher spray as part of the process. The video uses a fast-paced, step-by-step format set to music.
Structure
- 1Before and after reveal
- 2Step-by-step styling process
- 3Product application
- 4Final hair reveal and dance
Product placement
Marc Anthony Strictly Curls Curl Refresher is shown clearly in step 5.
On-screen text
if you want this:
try this...
1. take out heartless curls
2. spray heat protector
3. straighten roots + ends only
4. fix uncurled pieces
5. spray curl refresher
6. set with texture spray
7. oil for shine (optional)