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220Talking HeadHow-To hookConsumer Apps
Hook
the color theory can make you look more tan
@nikiivictoria
1.6M followers · usually 17.8K views a post
Views
3.5M
Likes
403.5K
Comments
219
Shares
8.2K
Why it worked
The video uses a high-engagement 'color theory' trend to provide immediate visual gratification, seamlessly integrating the app as the solution for testing these effects.
Summary
The creator demonstrates how different clothing colors affect her skin tone, concluding with a reveal of the Photogenik app. She uses the app to showcase how color theory can enhance her appearance.
Structure
- 1Hook about color theory and tanning
- 2Rapid-fire color swatches against skin
- 3Reaction to the color results
- 4Reveal of the Photogenik app interface
- 5Final endorsement
Product placement
The Photogenik app is shown on a phone screen at the end of the video to demonstrate the color theory effect.
On-screen text
the color theory can make you look more tan
Original caption
okay you need to try this.. I’m shook #colortheory
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