Why it worked
The video uses a relatable, aesthetic 'what's in my bag' format that appeals to the tech community by playing into a specific, recognizable archetype.
Summary
A creator showcases the contents of their backpack, highlighting various tech gadgets and personal items. The video serves as a lighthearted look at the 'tech bro' aesthetic.
Structure
- 1Introduction of the backpack
- 2Displaying the bag
- 3Showing wallet, airpods, and keys
- 4Showing laptop
- 5Showing tools and camera
- 6Showing keyboard, mouse, and sunglasses
On-screen text
backpack as a performative tech bro
zoner bag to rmb it's always day one
wallet, airpods, bike keys
macbook pro m5 14'
debugging tools
cannon m50 mark ii
aula s75, blue light, logi vertical mouse
raybans p for the summer