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65.5Silent UGCOther hook
Hook
Performative Tech Bro Backpack
@sidcodes
31.9K followers · usually 1.2K views a post
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78.5K
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12.6K
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Why it worked
The video uses a relatable, niche-specific aesthetic ('Tech Bro') that appeals to a large audience of software engineers and tech enthusiasts, presented in a clean, satisfying flat-lay format.
Summary
The video showcases the contents of a backpack, labeling each item with its specific brand or type. It highlights a collection of tech gear, books, and notebooks typical of a software engineer's everyday carry.
Structure
- 1Introduction of the backpack
- 2Display of two laptops
- 3Display of headphones and earbuds
- 4Display of camera
- 5Display of Kindle and book
- 6Display of notebooks
On-screen text
Performative Tech Bro Backpack
North face router 40L
Work 16" M3 MBP
Personal 16" M2 MBP
Sony WH-1000XM5
Random wired earbuds
Ricoh GR-III
Kindle
Under the Volcano
Novel
Old ideas notebook
Current Journal
Original caption
Not pictured: random pieces of paper and a crap ton of random cables #Tech #everydaycarry #softwareengineer
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