Why it worked
The video leverages the novelty of AI in a relatable domain (food and cooking) to create engaging content. By showing a practical application of AI that solves a common problem (what to cook), it appeals to a broad audience and encourages exploration of the product.
Summary
This video introduces Epicure, an AI-powered app that generates recipes based on ingredients. Users can input their available food items or select a starting ingredient, and the app provides a recipe along with nutritional information.
Structure
- 1Introduction to AI-trained food model
- 2Explanation of Epicure app functionality
- 3Demonstration of ingredient input and recipe generation
- 4Presentation of the generated recipe and nutrition chart
Product placement
The video showcases the Epicure app, demonstrating its features for generating recipes and providing nutritional information based on user-inputted ingredients.
On-screen text
epicure.kalkaku.ai
Vision BETA
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a photo of your fridge or shopping haul
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Select
Ingredients
Flavour Graph
Veg
Plant
Pizza Crust
Fontina Cheese
Egg Roll Wrapper
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1
Cuisine context (optional,
Generating Flavour Graph
Analysing ingredient relationships...
Pizza Crust
Fontina Cheese
Egg Roll Wrapper
gnocchi
pesto
Type: Snack Servings: 4 Complexity: Sustainable
Ingredients
- Potato gnocchi
- Fontina cheese, diced into 5mm cubes
- Egg roll wrappers
- Fermented basil pesto (using herb stems)
- Day-old pizza crust
- Extra virgin olive oil
- Sea salt
250 g
60 g
4 large sheets
45 ml
100 g
30 ml
2 g
Crispy Pesto Gnocchi Parcels
melting
Nutrition Information
Nutrition Facts
Servings per recipe: 4
Serving size: 153g
Calories
431.4
% Daily Value*
Total Fat 18.7g
23.9%
Saturated Fat 5g
24.8%
Trans Fat 0g
Cholesterol 20.6mg
6.9%
Sodium 1008.3mg
43.8%
Total Carbohydrate
50.4g
19.4%
Dietary Fiber 2.6g
9.4%
Total Sugars 0.6g
Includes Og Added
Sugars
Protein 11.6g
23.2%
*The % Daily Value (DV) tells you how much a nutrient in a
serving of food contributes to a daily diet. 2,000 calories a
day is used for general nutrition advice.
Nutrition Facts