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75.8Talking HeadProblem Callout hookEducation
Hook
Tired of takeout? Dream of cooking like a chef but don't know where to start?
@zestappcooking
182.8K followers · usually 2.3K views a post
Views
171.8K
Likes
2.6K
Comments
40
Shares
56
Why it worked
The video uses a highly effective, relatable analogy ('Duolingo for cooking') to instantly communicate the app's value proposition and learning style to the viewer.
Summary
A creator introduces a new cooking app designed to help beginners learn to cook through a gamified, personalized experience. He positions the app as a solution for those tired of takeout who want to improve their culinary skills.
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Transcript, structure and on-screen text
4 beats, a 38-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Save money, save time, save your health. Learn to cook the fun way!
More from @zestappcooking
Their other posts in the index, biggest breakout first.
