Things I wanted to buy this week but didn't 😔

@economikat

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Why it worked

The video taps into the relatable experience of impulse buying and the subsequent decision to de-influence oneself, prompting audience engagement through questions and shared experiences.

Summary

The creator shares a series of items they considered buying this week but ultimately decided against, including a Blackstone grill, Trader Joe's cooler bags, a Peloton treadmill, and a trip to the South of France. They engage the audience by asking for their impulse buys and opinions on whether they should purchase the items.

Structure

1Introduction of the theme: things wanted but not bought
2Discussion of a Blackstone grill
3Discussion of Trader Joe's cooler bags
4Discussion of a Peloton treadmill
5Discussion of a trip to the South of France
6Call to action for audience engagement

Product placement

Blackstone grill: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video. Peloton treadmill: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video. Trader Joe's cooler bags: ACTS - they are shown and discussed as a potential purchase, though the creator decides against buying them. Removing them would change the video.

Original caption

Some of these are in my wishlist 🥰 What about you? Things that you wanted to impulse buy last week or month, but didn’t … tell me below ⬇️ Should I get this? Deinfluence me 🤭 @blackstone @onepeloton @traderjoes #underconsumption #mindfulspending #deinfluencing #budgetingtips #blackstonegriddle

More from @economikat

Their other posts in the index, biggest breakout first.

Call to action

Some of these are in my wishlist 🥰 What about you? Things that you wanted to impulse buy last week or month, but didn’t … tell me below ⬇️ Should I get this? Deinfluence me 🤭

On-screen text

Things I wanted to buy this week but didn't 😔 Starting strong...I'm obsessed with this 🤩 a black stone grill. I think it would either save me so much time when cooking or maybe I won't ever use it 😂 should I buy it? These are trending now and cute for a beach day...but I don't want to line up for hours to buy them and I'll just use my regular shmegular cooler because it cools down too 😂 I've been thinking about investing in a peloton treadmill for months now...raining season now in south Florida and can't be walking outdoors as much as I want! But this machine is $3k+ 😳 is it worth it? This week I wanted to spontaneously book a trip to south of France 😍 hehe but didn't...but it's still in my wishlist!