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Hook
Things I wanted to buy this week, but didn't 🥺
@economikat
43.2K followers · usually 2.0K views a post
Views
8.4K
Likes
382
Comments
11
Shares
1
Why it worked
The video taps into the popular 'deinfluencing' trend, resonating with viewers who are also trying to practice mindful consumption and resist impulse purchases. The creator's relatable examples and personal anecdotes make the content engaging and shareable.
Summary
The creator shares a series of items they considered buying but ultimately decided against, emphasizing mindful consumption and using existing possessions. The post includes examples of a sofa, gardening seeds, perfume, house decor, and a FIFA sticker album, with the creator explaining their reasoning for not purchasing each item.
Structure
- 1Introduction: Things I wanted to buy but didn't
- 2Sofa: Considered a $5k leather sofa, but decided to research and make a good choice.
- 3Gardening Seeds: Decided against buying more seeds, prioritizing using existing ones.
- 4Perfume: Resisted buying a new 'summer perfume' by reminding herself she has enough.
- 5House Decor: Visited a consignment store but only took pictures of decor she didn't need.
- 6FIFA Sticker Album: Bought the album but focused on the balance of collecting, not restrictions.
Product placement
Coca-Cola: appears as a logo on a t-shirt. Removing it would not change what happens in the video.
Ferry-Morse: appears as a brand name on seed packets. Removing it would not change what happens in the video.
KAYALI: appears as a brand name on a perfume bottle. Removing it would not change what happens in the video.
FIFA: appears as a brand name on a sticker album. Removing it would not change what happens in the video.
Messi: appears as a name on a sticker. Removing it would not change what happens in the video.
Cristiano: appears as a name on a sticker. Removing it would not change what happens in the video.
Original caption
Should I get this? Deinfluence me 🤭 where can I get a good quality family room sofa? 👀 What about you? Things that you wanted to impulse buy last week or month, but didn’t … tell me below ⬇️ I’m Katia @economikat your favorite auntie ♥️💕 #underconsumption #deinfluencing #financetok #fyp
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