LET ME DEINFLUENCE YOU

@economikat

43.2K followers · usually 2.0K views a post

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6.5K

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Why it worked

The video normalizes common, relatable financial struggles and choices, resonating with viewers who feel pressured by consumerism and social media trends.

Summary

The creator aims to "deinfluence" viewers by normalizing frugal choices. They list several examples of normal, budget-conscious decisions, such as mismatched furniture and reusing school supplies.

Structure

1Introduction to de-influencing
2Normalizing mismatched furniture
3Normalizing not traveling every summer
4Normalizing packing lunch for work
5Normalizing a small wardrobe
6Normalizing not affording expensive trips
7Normalizing not having cable
8Normalizing not buying designer items
9Normalizing reusing school supplies

On-screen text

LET ME DEINFLUENCE YOU I JUST WANT THAT HAVING MISMATCHED FURNITURE IS NORMAL. NOT TRAVELLING EVERY SUMMER IS NORMAL. TAKING YOUR LUNCH TO WORK EVERY SINGLE DAY IS NORMAL. TWO OR THREE DRESSES FOR SPECIAL OCCASIONS IS NORMAL. SKIPPING YOUR FRIENDS BACHELORETTE TRIP THAT YOU CAN'T AFFORD NOT HAVING CABLE AND USING AN ANTENNA INSTEAD IS NORMAL. DESIGNER BAGS OR CLOTHES IS NORMAL. AND REUSING THE SAME BACKPACKS AND SUPPLIES FOR BACK TO SCHOOL IS ALSO NORMAL.

Original caption

What else should be normalized? #underconsumption #financetok #underconsumptioncore #deinfluencing #PersonalFinance

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Transcript

I just want to remind you that having mismatched furniture is normal. Not travelling every summer is normal. Taking your lunch to work every single day is normal. Two or three dresses for special occasions is normal. Skipping your friends bachelorette trip that you can't afford. Not having cable and using an antenna instead is normal. Designer bags or clothes is normal. And reusing the same backpacks and supplies for back to school is also normal.