BIGGEST MISTAKES

@todd.nepola

197.6K followers · usually 7.0K views a post

Views

47.7K

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6.3K

Comments

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Why it worked

The video provides direct, actionable advice on a common entrepreneurial challenge (hiring) in a concise and relatable manner. The use of on-screen text breaks down the key points, making it easily digestible for viewers on a platform like TikTok.

Summary

The speaker advises against hiring friends when building a company, emphasizing the need for skilled individuals in finance, bookkeeping, and tech. The focus should be on finding the right person for the job, not necessarily a friend, to ensure company success.

Pro

Transcript, structure and on-screen text

5 beats, a 162-word transcript and 39 lines of on-screen text — the parts you need to write your own version.

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The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

Most of my friends are just like me. They love sales, they love networking. And that is exactly why I do not hire them. A company needs finance people, bookkeepers, tech people, and operators. When you are building a team, hire the right person for the job. That person may not be your friend. But if they are the right fit, that is what actually builds a company. #Entrepreneurship #BusinessAdvice #Leadership #StartupLife #BusinessMindset