Why it worked
The video leverages the popular unboxing format and highlights key features of a new smartphone, particularly its camera capabilities and partnership with a prestigious brand like Leica. The creator's enthusiasm and the visual appeal of the phone likely contributed to its engagement.
Summary
The creator unboxes the new Xiaomi 17T phone, highlighting its design, iridescent color, and impressive camera features. They mention the Leica partnership, the 50MP main camera, 5x telephoto lens, 120x zoom, and a 1.5-2 day battery life with fast charging.