My base salary is $163,000.

@apetrovs

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Why it worked

The video leverages high-transparency financial content, which is inherently engaging and shareable, combined with a clear, easy-to-follow breakdown of a relatable adult struggle.

Summary

A creator breaks down his bi-weekly paycheck and how he allocates his net income across savings, debt repayment, and discretionary spending. The video provides a transparent look at personal finance management for a high-earner in New York City.

Structure

1State base salary and goal
2Break down gross pay and deductions
3Calculate net pay
4Allocate funds to savings and debt
5Reveal remaining discretionary income

On-screen text

Payday Routine $163,000 Gross Pay $6,833 401k $1,025 HSA $25 Dental $7 Taxes $2,022 Net Pay $3,736 Fidelity $1,000 Personal CC $954 Joint CC $1,300 Extra $482

Transcript

My base salary is $163,000, so let's see how I budget my bi-weekly paycheck as a 31-year-old living in New York City. Today's gross pay was $6,833. $1,025 gets taken out for my 401k, then $25 for my HSA, and $7 for my dental plan. $2,022 gets taken out for taxes, which hurts, but you get to live in New York City, so I'll pay for it. Then after all deductions, I'm left with $3,736 as my net pay. After that, $1,000 goes directly into my Fidelity brokerage account. I'll put $954 aside to pay off this month's credit card, and then transfer $1,300 to our joint account, which pays off our joint credit card. That leaves me with $482 that I get to do whatever I want with.