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All breakouts
189Silent UGCPOV / Skit hook
Hook
POV: you started taking candid pictures of strangers and airdrop it to them
@lsunxo
45.6K followers · usually 2.1K views a post
Views
408.5K
Likes
32.4K
Comments
116
Shares
172
Why it worked
The video leverages a relatable, wholesome social experiment format that builds curiosity and ends with a seamless, non-intrusive product reveal.
Summary
A creator takes candid photos of strangers in a park and airdrops them to the subjects. The video concludes by showing the photos posted on the Beam app.
Structure
- 1Creator spots people in a park
- 2Creator takes candid photos
- 3Creator approaches subjects to Airdrop photos
- 4Subjects react positively to receiving photos
- 5App interface shown with photos uploaded to Beam
Product placement
The Beam app is shown on a smartphone screen at the end of the video, displaying the photos taken during the session.
On-screen text
POV: you started taking candid pictures of strangers and airdrop it to them
Original caption
this is what I wish someone would do for me #nyc #nyclife #girlsoutfit #picnicaesthetic
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