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@lsunxo — 189x breakout selling Beam | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

189×Silent UGCPOV / Skit hookConsumer Apps

Hook

POV: you started taking candid pictures of strangers and airdrop it to them

@lsunxo

45.5K followers · usually 1.9K views a post

Views

408.5K

Likes

32.4K

Comments

116

Shares

172

SoundTikTok sound · original sound - lsunxo

Promoted product

BEAM — your photo journal

5 videos2 creators→

Why it worked

The video leverages a relatable, wholesome social experiment format that builds curiosity and ends with a seamless, non-intrusive product reveal.

Summary

A creator takes candid photos of strangers in a park and airdrops them to the subjects. The video concludes by showing the photos posted on the Beam app.

Structure

1Creator spots people in a park
2Creator takes candid photos
3Creator approaches subjects to Airdrop photos
4Subjects react positively to receiving photos
5App interface shown with photos uploaded to Beam

Original caption

this is what I wish someone would do for me #nyc #nyclife #girlsoutfit #picnicaesthetic

More from @lsunxo

More breakout videos from this creator.

Product placement

The Beam app is shown on a smartphone screen at the end of the video, displaying the photos taken during the session.

On-screen text

POV: you started taking candid pictures of strangers and airdrop it to them

weekend proj with Cursor meant that my bestie and I were finally doing the thing

32.3Mviews·@lsunxo

tell that to the 76k photos in my camera roll #cameraroll #photodump #startup #m

83.9Kviews·@lsunxo

looking to hire 2-3 marketing interns this summer, this is a paid opp (duh) #nyc

girlcore ep 3. summer rooftop in nyc my vision is to make this into a series I

get ready to be sick of us #summerintern #nyclife #marketinggirlies #nycvlog #fo

23.6Kviews·@lsunxo

two canadian girlypops working with tech bros all day long #nyc #nyclife #BestFr

I see no other option #womeninstem

we r so back #cameraroll #founder #beamapp #marketinggirlies

9.9Kviews·@lsunxo

we hope to encounter you next!!! #nyc #nyclife #girlsoutfit #westvillage #photod

#nyclife #entrepreneurtok #startingover #founder

thank god bc I’ve learned since then I’m very bad at working for other ppl #nyc

this list girl is turning into the camera roll girl #cameraroll #goldenhour #bea

7.9Kviews·@lsunxo