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4.6Talking HeadStory Open hookConsumer Apps
Hook
tbt to when my prof said my startup was stupid be
@lsunxo
45.5K followers · usually 1.9K views a post
Views
9.9K
Likes
289
Comments
5
Shares
3
Why it worked
The video uses a relatable "underdog" narrative combined with a visual demonstration of a product that offers a unique value proposition (uncovering stories from camera rolls).
Summary
The video shows a woman reacting to a past comment from her professor about her startup. It then transitions to a screen recording of a website or app called Beam, which is designed to "uncover the stories in your camera roll."
Structure
- 1Reacting to a past negative comment
- 2Introducing Beam
- 3Demonstrating Beam's function
Product placement
Beam: it acts - it is the software being demoed to uncover stories in your camera roll. Removing it would change what happens in the video.
On-screen text
Original caption
we r so back #cameraroll #founder #beamapp #marketinggirlies
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