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All breakouts
38.5Silent UGCStory Open hook
Hook
tbt to when investors told me my startup idea was stupid bc ‘girls don’t take that many pics’
@lsunxo
45.6K followers · usually 2.1K views a post
Views
78.8K
Likes
2.7K
Comments
16
Shares
8
Why it worked
The video uses a 'revenge' narrative against skeptical investors to validate the product's market need, turning a personal story into a powerful proof-of-concept for the app.
Summary
The creator showcases a photo-heavy lifestyle and a wall of printed photos to mock investors who doubted her startup idea. The video highlights the high volume of photos taken by her demographic, implicitly promoting the Lapse app.
Structure
- 1Creator stands on a subway platform with a large photo print
- 2Creator and friend pose for photos in a studio
- 3Creator writes 'LIBRARY' on a wall
- 4Creator displays a wall covered in hundreds of photos
- 5Creator does a handstand in front of the photo wall
Product placement
The video features the Lapse app's signature photo style and interface elements, positioning it as the solution for the high volume of photos taken.
Original caption
tell that to the 76k photos in my camera roll #cameraroll #photodump #startup #marketinggirlies
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