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All breakouts
49.5Silent UGCStory Open hookConsumer Apps
Hook
tbt to when investors told me my startup idea was stupid bc ‘girls don’t take that many pics’
@lsunxo
45.5K followers · usually 1.9K views a post
Views
83.9K
Likes
3.0K
Comments
16
Shares
9
Promoted product
Lapse
Why it worked
The video uses a 'revenge' narrative against skeptical investors to validate the product's market need, turning a personal story into a powerful proof-of-concept for the app.
Summary
The creator showcases a photo-heavy lifestyle and a wall of printed photos to mock investors who doubted her startup idea. The video highlights the high volume of photos taken by her demographic, implicitly promoting the Lapse app.
Structure
- 1Creator stands on a subway platform with a large photo print
- 2Creator and friend pose for photos in a studio
- 3Creator writes 'LIBRARY' on a wall
- 4Creator displays a wall covered in hundreds of photos
- 5Creator does a handstand in front of the photo wall
Product placement
Original caption
tell that to the 76k photos in my camera roll #cameraroll #photodump #startup #marketinggirlies
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