Why it worked
The video uses a popular tier list format to discuss a relevant topic (digital banks in the UK), making it engaging and shareable. The creator's personal opinions and rankings likely resonate with viewers interested in personal finance.
Summary
The creator ranks digital banks in the UK, placing Monzo in S tier for its customer service, product range, and user interface. Chase is placed in D tier due to a lack of innovation, Zopa in C tier for being new but doing good things, Revolut in B tier for its interface but issues with consumer protection, and Starling in A tier as a strong competitor.