There is nothing cringing to me than the negative hooks on Tik Tok shop,

@rosemarieandolive

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SoundTikTok sound · original sound - rosemarieandolive

Why it worked

The video leverages a popular and relatable TikTok trend, using self-deprecating humor and a common consumer experience (buyer's remorse) to create a hook that encourages engagement and relatability.

Summary

The creator discusses the trend of using negative hooks in TikTok Shop videos, sharing her own attempt at the format with a trash can she purchased. She expresses her personal cringe reaction to the trend but acknowledges its effectiveness for watch time and sales.

Structure

1Introduction to the negative hook trend
2Creator's personal experience and cringe reaction
3Example of a negative hook video (trash can purchase)
4Discussion of the trend's effectiveness and creator's participation
5Call to action for audience engagement

Call to action

Let me know if you guys have tried this format and how it has worked out for you.

On-screen text

testing negative hooks & "It's not because..." TTS trend

Transcript

Original caption

#tiktokshoptips #selfemployed #tiktokshopadvice #contentcreator #tiktokshop

More from @rosemarieandolive

More breakout videos from this creator.

There is nothing cringing to me than the negative hooks on Tik Tok shop, but it's been working lately. I've seen so many viral videos with that format that we all know about where it's like, I'm returning this and it's not because and it's not because and I'm doing it and I feel so cringing. Oh, I hate it. I'm going to play my voice over. I don't know if this is a good one or not. You guys can critique it. I'm not going to lie. I'm pretty disappointed about this tilt out trash can I found on Tik Tok. And it's not because it looks way better than my other 10% trash bin. It's not because it fits double the trash with two tilt out compartments. It's not because my dog can't get into it now because she can't open these doors. And it's not because it has a fan that filters out the smell. It's because I got it when it was way more expensive and now it's on a really good sale. That's it. That's what I'm doing. I am dipping my toes into this. I think I've done done one other one like this and it didn't really pop off because it was meow and I can't sell meow. Um but I feel so cringy doing this. Does anyone else feel cringy? I feel like it is So, just like, but it works. It works. I've seen so many viral videos with this format. So, we're giving it a try. Let me know if you guys have tried this format and how it has worked out for you. I'm just kind of dipping my toes in, but I don't know. Apparently, it's supposed to be working really well specifically for watch time and I've seen a lot of like top sales videos follow this format. If you haven't tried it yet, maybe it's something to try.