IN 1929, THERE WAS AN EIGHT

IN 1929, THERE WAS AN EIGHT YEAR OLD BOY AND HIS NAME WAS TRUETT CATHY AND THE GREAT DEPRESSION HIS FATHER ACTUALLY A BUSINESS, OWNED A BUSINESS AND WAS AN INSURANCE SALESMAN AND HE LOST HIS JOB. AND HIS FATHER WENT INTO DEPRESSION, AND HE JUST LOST HIS WILL FOR EVERYTHING. THE PROBLEM WAS, HIM AND HIS WIFE HAD SEVEN KIDS. HIS MOTHER SAW WHAT WAS HAPPENING AND SAID, THERE IS NO WAY IN HELL I'M LETTING MY BOYS STARVE SO SHE RENTS OUT A HOUSE IN ATLANTA. SHE TAKES WHAT EQUITY THEY HAVE IN THEIR HOME. SHE TAKES OUT A LOAN AND SHE RENTS OUT PENNNIES ON THE DOLLAR BECAUSE IT WAS CHEAP SHE TURNS IT INTO A BOARDING HOUSE BECAUSE A LOT OF PEOPLE ARE STRUGGLING. IF YOU HAD ENOUGH MONEY, YOU COULD GO TO THE BOARDING HOUSE AND YOU COULD STAY THERE, SLEEP FOR THE NIGHT AND GET TWO HOT MEALS, SHE WAS MAKING JUST ENOUGH TO KEEP THIS PLACE AFLOAT WHILE PUTTING FOOD ON THE TABLE. HER SONS WANTED TO HELP OUT MR. TRUETT CATHY GOES AND HAS A GENIUS IDEA. HE SAYS, WAIT A SECOND. MY MOM HAS AN ICE BOX IN HERE SO HE GOES TO A LOCAL STORE AND HE BUYS SIX PACKS OF COCA-COLA. FOR $0.25, AND HE SELLS THEM ON HIS FRONT PORCH FOR A NICKEL APIECE. THAT'S FIVE CENT HE'S KEEPING IT AFLOAT WITH HE SAVES A LITTLE BIT OF MONEY. WELL, 1939 COMES HE'S DRAFTED INTO THE ARMY. WORLD WAR TWO HITS. SURVIVES. 1946 HE RETURNS HOME. BUT WHAT DOES HE DO? HE SELLS HIS CAR, SELLS EVERYTHING HE HAD ALL THE MONEY HE HAD PUT AWAY. THEY LIQUIDATE EVERYTHING THEY HAVE COMING TO THE BOOM, RIGHT? WE'RE COMING TO THE BABY BOOM. BANKS ARE BACK UP. THERE'S LIQUIDITY OUT THERE. THERE'S MONEY OUT THERE. HE GOES TO THE BANK. HIM AND HIS BROTHER, THEY USE WHATEVER THEY HAVE. THE HOUSE THEY HAD BEFORE AND THEY PUT IT UP AS COLLATERAL THEY HAVE $10,000, THEY TAKE THIS MONEY AND THEY OPEN UP A LITTLE DINER AND THEY OPEN IT UP AND IT'S 24 HOURS THEY CALL IT THE DWARF GRILL. THEY'RE KEEPING AFLOAT. THEY'RE DOING A LITTLE BIT BETTER, A LITTLE BIT BETTER. 1949 HAPPENS TO ITS BROTHER AND ANOTHER BROTHER. WE'RE IN TWIN ENGINE, AIRPLANE. AIRPLANE CRASHES KILLS BOTH OF JUST KEPT WORKING. HE WAS GRIEVING. AND THEN TEN YEARS LATER, 1960, I BELIEVE A POULTRY VENDOR WAS DRIVING STOPPED INTO HIS LITTLE PLACE TO GET SOME FOOD. HE SAID TO I GOT A PROBLEM, I HAVE A ***LOAD OF BONELESS CHICKEN BREASTS THAT ARE TOO BIG ARE YOU INTERESTED? WELL, TRUETT TELLS HIM. YEAH, I'LL BUY THEM. I'LL BUY A WHOLESALE THEM FROM YOU SO HE BUYS ALL OF THESE CHICKEN BREASTS. HAS A HUGE SURPLUS OF HE DECIDES TO START TESTING RECIPES AND HE GOES INTO HIS KITCHEN, GRILLING THEM AND FRYING THEM AND DOING THIS AND THAT HE COMES UP WITH A SANDWICH GRILLED CHICKEN TWO PICKLES, AND A VERY BUTTERY BUN. HE HAD SOMETHING DIFFERENT AND IT WAS UNIQUE AND PEOPLE WERE ASKING FOR THIS SANDWICH. IN 1967, HE OPENED HIS FIRST CHICK-FIL-A. AND IN 2025, CHICK-FIL-A BROUGHT IN $10.5 BILLION.