COI LERA

@tiktokforbusiness

1.5M followers · usually 1.7K views a post

Views

6.0K

Likes

842

Comments

114

Shares

51

SoundTikTok sound · original sound - tiktokforbusiness

Promoted product

Love Island USA

Your favourite sexy reality show has landed stateside! Hot American singles looking for love travel to a tropical paradise for the ultimate summer of fun in the sun.

2 videos2 creators

Why it worked

The video captures the energy and excitement of a live event, leveraging popular brands like TikTok and Love Island USA to create a sense of FOMO and social relevance. The focus on attendees enjoying themselves and the prominent event branding likely contributed to its shareability.

Summary

The video shows a lively event celebrating the premiere of Love Island USA Season 8 in NYC. Attendees are seen enjoying the party, with prominent branding for Love Island USA and TikTok displayed throughout the venue.

Structure

1Event opening with performer
2Crowd enjoying the party
3Branding displays (TikTok, Love Island USA)
4

Original caption

POV: You spent the evening celebrating season 8 of @Love Island USA in NYC with your besties. Last week, we brought together TikTok creators, marketers, and @Peacock executives to usher in the new season of Love Island USA, and along the way we learned more about what makes Love Island USA thrive on TikTok: community, conversation, and world building. A huge thanks to Peacock for partnering with us on this exciting night and bringing everything to life! #LoveIslandUSAGovBall #marketingevent #Peacock #LoveIslandUSA

More from @tiktokforbusiness

Product placement

Love Island USA: APPEARS - a logo on a screen and a neon sign. Removing it would not change what happens in the video. TikTok: ACTS - a logo appears on a large screen and a neon sign. Removing it would change what happens in the video as it's part of the event branding. Peacock: ACTS - a logo appears on a screen. Removing it would change what happens in the video as it's part of the event branding.