MARKETERS NEED TO

@tiktokforbusiness

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SoundTikTok sound · original sound - tiktokforbusiness

Promoted product

TikTok for Business

Why it worked

The video likely resonated because it offered actionable advice on marketing through storytelling and authenticity, presented in a relatable and engaging manner by a creator. The inclusion of a personal anecdote about a TikTok purchase added a touch of humor and relatability.

Summary

The video features a discussion about marketing and the creator economy, with a focus on the importance of storytelling and authenticity. The speaker shares that the skill that changed their career was being able to be their true self online, and that the best TikTok ideas stem from relatable truths.

Structure

1Marketers need to stop pretending
2The classic marketing approaches
3The importance of storytelling and authenticity
4Being your true self online
5Relatable truths drive good TikTok ideas
6A funny anecdote about a TikTok purchase

Product placement

TikTok for Business (ACTS - provides tips and inspiration for businesses on TikTok, implied to be the subject of the video's discussion about marketing and creator economy).

Original caption

We asked Creator @Eric Sedeño to finish the sentence 📢 From the skill that changed his career to why being your true self online matters, hear his take on what marketers can learn from creators. #Marketing #CreatorEconomy #Creator #TikTokatCannes #BusinessTikTok

More from @tiktokforbusiness

On-screen text

MARKETERS NEED TO FINISH THAT SENTENCE STOP PRETENDING THAT FINISH THAT SENTENCE THE CLASSIC FIFTEEN THIRTY SIXTY SPOT WORK AS WELL AS ORIGINAL CONTENT ONLINE. MARKETING YOU NEED TO GET BETTER AT STORYTELLING EVEN THE DUMBEST SEE ARE ALL THE SKILL THAT CHANGED MY CAREER WAS BEING ABLE TO BE MY TRUE SELF THE BEST TIKTOK IDEAS START WITH TRUTH LIKE SOMETHING THAT PEOPLE CAN I THINK IS THE FUNNIEST TIKTOK. THE LAST THING THAT I BOUGHT ON TIKTOK WAS I BOUGHT A IT HAS POLKA IT'S REALLY CUTE WELL NOW WE NEED A MATCHING SWIMSUIT YEAH HAHA

Transcript

Marketers need to stop pretending that finish that sentence. The classic fifteen, thirty sixty spot work as well as original content online. Marketing you need to get better at storytelling. Even the dumbest, see, are all stories. The skill that changed my career was being able to be my true self online. The best TikTok ideas start with truth, like something that people can relate to. I think is the funniest TikTok. The last thing that I bought on TikTok was I bought a, it has polka dots on it. It's really cute. Well, now we need a matching swimsuit. Yeah, haha.