A look at The Odyssey.

@tiktokforbusiness

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SoundTikTok sound · original sound - tiktokforbusiness

Promoted product

The Odyssey

Find showtimes, get tickets, and watch the trailer for The Odyssey on the official movie site. In Theaters Now.

6 videos6 creators

Why it worked

The video leverages influencer marketing and exclusive, high-production-value event access to build hype and social proof for a movie release.

Summary

The video showcases a group of TikTok creators attending an exclusive, immersive behind-the-scenes event and screening for the film The Odyssey. It highlights the interactive exhibits, the film's production quality, and the excitement of the attendees.

Structure

1Creators arrive at the immersive event
2Touring the behind-the-scenes exhibits
3Interacting with film props and cameras
4Attending the exclusive screening

Original caption

A look at The Odyssey. Together with Universal Pictures, we invited TikTok creators to experience an exclusive screening and immersive behind-the-scenes journey before opening weekend to drive conversations both on and off the platform 📽️ @The Odyssey Movie @Universal Pictures #theodysseymovie #movie #movietiktok

More from @tiktokforbusiness

Product placement

The movie 'The Odyssey' is the central subject of the event and the video.

On-screen text

THE ODYSSEY UNIVERSAL CINEMA MAX 70MM THE ODYSSEY 07.17.26 EVERY FRAME IN MAX 70MM STAGE 8 THE ODYSSEY TIKTOK | THE ODYSSEY KODAK WHY FILM?

Transcript

A look at The Odyssey. Together with Universal Pictures, we invited TikTok creators to experience an exclusive screening and immersive behind-the-scenes journey before opening weekend to drive conversations both on and off the platform.