Less time in line.

@tiktokforbusiness

1.5M followers · usually 1.7K views a post

Views

5.4K

Likes

337

Comments

38

Shares

33

SoundTikTok sound · Pulse of the Game (Revision 2)

Promoted product

TikTok

Why it worked

The video leverages a high-profile event (Cannes Lions) and a popular cultural moment (football) to create a sense of FOMO and exclusivity, driving RSVPs through a clear call to action.

Summary

The video promotes TikTok's Football Watch Parties at Cannes Lions, encouraging viewers to RSVP early via a website or link in bio to get in faster.

Structure

1Aerial view of the event setup
2People arriving at the venue
3Inside the crowded event space
4Call to action to RSVP

Product placement

TikTok: ACTS - it is the platform hosting the event and the event is branded with its name. Removing it would change what happens in the video. TikTok: APPEARS - it is a watermark on a tent. Removing it would not change what happens in the video.

Call to action

RSVP at tiktokatcannes.com or link in bio

On-screen text

Less time in line. More time at the TikTok Football Watch Parties ⚽️ The world finds its POV on TikTok. RSVP early, so we can get you in faster. RSVP at tiktokatcannes.com or link in bio 🔗

Original caption

You’re invited to TikTok’s Football Watch Parties ⚽️ Join us for two nights of football, cocktails, bites, and the chance to connect with marketers and creators. 📅 Monday, June 22 & Tuesday, June 23 | 6–10 PM 🎟️ One RSVP grants access to both nights Click the link in bio to RSVP. #TikTokatCannes #CannesLions #Cannes #Soccer #Marketing