Hook
More breakout videos from this creator.
This girl borrowed 3,000 pounds from her parents and turned it into a 250 million pound fashion empire. Meet, Conner Walker, the founder of House of CB. In 2009, she's 17 and her parents are market traders in London who fly to China to buy stock. Conner joins them, then disappears into the clothing markets. She fills a suitcase, brings it home and lists everything on eBay. She saves every buyer's email off the platform and contacts them directly. Then sells them everything 10% cheaper on her own site. She starts designing her own dresses and tries on every single sample herself. The result is address that hugs the body so precisely, celebrities can pull it straight off the rack and walk a red carpet without a single fitting. The genius move, Kane flies to LA, checks into the W Hotel and pays security to slide dresses under celebrity doors. Bernice wears house of CB for a week straight. JLo tags the brand herself on American Idol. Then the Kardashians pick it up. Word spreads fast around Hollywood and Canaan doesn't need to spend anything on advertising. Today, House of CB sells one dress every 30 seconds. Kane's factory is the size of three football pitches and the brand turned over 250 million pounds last year.