Why it worked
The post effectively uses a comparative format to highlight the benefits of one option over the other, appealing to potential clients' desire for a well-designed and spacious salon experience.
Summary
The post presents two distinct layout options for a salon suite, detailing the pros and cons of each. Option 1 is presented as superior, offering more space and a better aesthetic upon entry, while Option 2 is described as more cramped and less visually appealing.
Structure
- 1Introduction of Option 1
- 2Pros of Option 1
- 3Introduction of Option 2
- 4Cons of Option 2
- 5Comparison and implied preference for Option 1
On-screen text
Option 1:
-opens up the room
-allows for more working space
-allows for photo mirror
-whole loft view when walking in loft
-station away from door
Option 2:
-narrows the room
-less working space
-no photo mirror
-immediate view shampoo bowl when walking in loft
-station right in front of door
-styled with sconces