I have been DYING for a hairstylist to make this video.

@shelbydavisdaily

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Why it worked

The video addresses a common pain point for hairstylists and their clients, offering a practical solution that can improve client trust and showcase the stylist's expertise. The relatable content and clear advice likely resonated with the target audience.

Summary

The creator discusses the importance of stylists sharing "before" photos of their clients' hair to showcase their skills. They suggest that sharing "before" content alongside "after" transformations can be more impactful and build trust with clients, as it highlights the stylist's ability to address and improve hair issues.

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Original caption

Okay I’m not saying to stop sharing afters bc clients need to see that you can create the hair they crave BUT I think this would be so powerful mixed in to your content #hairtok #hairstylistsoftiktok