I messed up

@thatgirlheavenco

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Selling · Ecom Product

That Girl Heavenseen in 4 videos →www.thatgirlheaven.com ↗

Why it worked

The video leverages a relatable "mistake" narrative and a direct appeal to a specific audience size, creating a sense of urgency and opportunity for a good deal on desirable products.

Summary

The creator accidentally ordered significantly more pajamas than intended, resulting in a large surplus of size 16-22 inventory. She is calling on her followers in that size range to purchase the excess stock to help clear it out.

Structure

1Creator reveals a large surplus of pajamas due to an ordering mistake.
2She shows the overwhelming amount of inventory.
3She highlights the available sizes, focusing on the excess larger sizes.
4She calls out to her size 16-22 audience to purchase the pajamas.

Product placement

That Girl Heaven: ACTS - it is the brand of pajamas being shown and discussed. Removing it would change the video's focus. It appears on the packaging of the pajamas.

Call to action

Calling all my Size 16-22 girlies for new pyjamas. Come and grab yourself some new pyjamas.

Original caption

Calling all my size 16-22 girls to treat themselves 🥹🥹🥹 #supportsmallbusinesses #girlssupportgirls #pyjama #pyjamabrand

More from @thatgirlheavenco

Their other posts in the index, biggest breakout first.

On-screen text

I messed up *Calling all my Size 16-22 girlies for new pyjamas*

Transcript

I messed up I found a box of 150 new pairs of pajamas. It was supposed to be 233, but we're now on 383. I don't really know how it's happened. This is what we're dealing with. I've still got small, medium and large in some other bits. We've still got a couple of pink stripey left, lots of small, medium and large match made in heaven. And then we've got loads of these bow dressing gowns in a size small, if they're medium, this would fit you as well. I need your help because all of this, all of this is large and extra large stock. So if you're a size 16 to 22 girly, come and grab yourself some new pyjamas. I'm fingers crossed we can get these gone today.