Help my small business sell out 🥺🥺

@thatgirlheavenco

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Selling · Ecom Product

That Girl Heavenseen in 4 videos →www.thatgirlheaven.com ↗

Why it worked

The creator leverages a sense of urgency and a clear call to action by highlighting the large inventory of pajamas and offering a significant discount. The personal appeal and the promise of deals and giveaways encourage viewer engagement and participation.

Summary

The creator is trying to sell out her remaining stock of 212 pairs of pajamas to make way for a new summer collection. She is offering a 40% discount and will be doing deals and giveaways on live streams until the stock is gone.

Structure

1State goal: sell out small business
2Explain inventory: 212 pairs of pajamas left
3Set target: 1051 pairs in 7 days
4Announce sale: 40% off, deals, giveaways
5Call to action: join live stream, show support
6Highlight sizes available

Original caption

Let’s smash it today and I will update you all tonight 🥹🥹 #supportsmallbusinesses #SmallBusiness #businessowner #newpyjamas #girlssupportgirls

More from @thatgirlheavenco

Their other posts in the index, biggest breakout first.

Product placement

That Girl Heaven (brand name appears on a circular sign in the background, and on the pajamas themselves, but does not act in the video). Removing it would not change what happens in the video.

Call to action

Come and say hi, any support would be appreciated.

On-screen text

Help my small business sell out 🥺🥺 i'm I'm purposely trying to make my small business sell out And no, I'm not closing down 212 212 pairs of pyjamas 212 pairs of pyjamas left on my shelves that I wanna sell out to bring in a huge new summer collection. If you've been following along I gave myself a target of seven days to sell 1,051 1,051 pairs of pyjamas I'm a little bit out of that time frame, but with 212 pairs left, I am not coming off live today until these are gone. I've got to 40% I've got to 40% off in the basket. I'm gonna be doing loads of deals and giveaways on Come and say hi, any support would be appreciated. And if you're a size 18 And if you're a size 18 to 22 girlie I have got so many I have got so many pyjamas left for you. These are all These are all extra large and two extra large. And treat yourselves girls

Transcript

I'm purposely trying to make my small business sell out. And no, I'm not closing down. 212 pairs of pyjamas left on my shelves that I wanna sell out to bring in a huge new summer collection. If you've been following along, I gave myself a target of seven days to sell 1,051 pairs of pyjamas. I'm a little bit out of that time frame, but with 212 pairs left, I am not coming off live today until these are gone. I've got to 40% off in the basket. I'm gonna be doing loads of deals and giveaways on. Come and say hi, any support would be appreciated. And if you're a size 18 to 22 girlie, I have got so many pyjamas left for you. These are all extra large and two extra large. And treat yourselves girls.