229 pyjamas left to sell me out completely

@thatgirlheavenco

60.7K followers · usually 7.7K views a post

Views

26.4K

Likes

472

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8

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SoundTikTok sound · original sound - something.2.nothing

Promoted product

That Girl Heaventhatgirlheaven.com

Luxury sleepwear for her. Designed for your girliest era.

5 videos

Why it worked

The creator leverages a sense of urgency and scarcity by highlighting the remaining stock and the desire to sell out, combined with the promise of a new collection and a discount, creating a compelling reason for viewers to engage with the upcoming live sale.

Summary

The creator is promoting their pyjama business, "That Girl Heaven," by highlighting the remaining stock and announcing an upcoming live sale with a discount. They are eager to sell out the current collection to make way for a new summer line.

Structure

1Announcing remaining pyjama stock
2Expressing desire to sell out
3Mentioning new summer collection
4

Original caption

Help a girly have a sell out🫶🏼🥹 #supportsmallbusinesses #SmallBusiness #businessowner #newpyjamas #girlssupportgirls

More from @thatgirlheavenco

Product placement

That Girl Heaven (brand name on pink arch): appears, does not act. Removing it would not change what happens in the video.

Call to action

Be on live in a minute if you want to come and say hi

On-screen text

229 pyjamas left to sell me out completely There's still 229 pa There's still 229 pairs of pyjamas left on my shelves. Quicker that we can get the bet the better so I can bring out the huge new summer collection. Also had a few unopened, of stacks that a lot of you have been waiting to get your hands on. Be on live in a mi Be on live in a minute if you want to come and say hi I've got a massive discount in the basket. Lov

Transcript

There's still 229 pairs of pyjamas left on my shelves. Quicker that we can get the bet the better so I can bring out the huge new summer collection. Also had a few returns, brand new unopened, of stacks that a lot of you have been waiting to get your hands on. Be on live in a minute if you want to come and say hi. I've got a massive discount in the basket. Lov