Stealing from a small business?! 🥺

@thatgirlheavenco

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Selling · Ecom Product

That Girl Heavenseen in 4 videos →www.thatgirlheaven.com ↗

Why it worked

The video taps into a relatable frustration for small business owners and consumers who value ethical business practices. The creator's emotional delivery and clear explanation of the situation create a strong narrative that resonates with viewers, encouraging empathy and support.

Summary

The creator expresses frustration and disappointment over a customer who returned four pairs of pajamas from a promotional deal but kept the free pair. She states this is the fourth such incident this week and that the returned items are unopened, highlighting the dishonesty and impact on her small business.

Structure

1Expressing disbelief and disgust at a customer's actions
2Explaining the promotional deal and the customer's fraudulent return
3Calling out the behavior as theft from a small business
4Revealing this is a recurring issue
5Showing the unopened returned items

Original caption

Rant of the day, genuinely don’t understand how someone can think this is okay to do to a small business 🥲 #supportsmallbusinesses #SmallBusiness #businessowner #newpyjamas

More from @thatgirlheavenco

Their other posts in the index, biggest breakout first.

6

Concluding with disappointment and the customer not receiving a refund

Product placement

That Girl Heaven: ACTS - This is the brand of pajamas being shown and discussed. Removing it would change the video's focus. It is the subject of the video.

On-screen text

Stealing from a small business?! 🥺

Transcript

I think this is disgusting. I don't understand why you think that is okay. This is a return that I've had back. I think this is just trampy behavior. I've been doing a deal online, a live, if you order four pairs, you get a free pair of pajamas. This is someone who's returned all four pairs. And not the free pair. And kept them. That is theft from a small business. You've actually stolen from me. Also, just say this isn't the first time this has happened this week. This is the fourth time and I have had enough of it. Every single one of these sets is completely unopened, not even been tried on. And it is just so disappointing to see. Like, genuinely, I hope you enjoyed your free pair of pajamas, you won't be getting a refund for all four of these sets.