if you wanna become a full-time content creator, let me de-influence you a bit

@katiesteckly

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Selling · Course / Info

content creation advice

https://stan.store/katiesteckly ↗

Why it worked

The video effectively uses a 'de-influencing' angle to capture attention, offering a contrarian perspective on the perceived glamour of content creation. By addressing common misconceptions and highlighting the realities and challenges, it provides valuable, honest insights that resonate with aspiring creators.

Summary

This video de-influences aspiring content creators by debunking common myths about going viral, working full-time as a creator, and the perceived benefits of influencing. It argues for slow and steady growth, highlights the demanding nature of content creation, and addresses the reality of job security and the pursuit of freebies.

Structure

1Debunking the myth that going viral guarantees success
2Highlighting the reality of working more hours as a creator
3Addressing the lack of job security in content creation
4Explaining the irony of getting free stuff as an influencer
5Advising against influencer friend groups and promoting groundedness

Product placement

The creator, Katie Steckly, is promoting her own advice and insights on content creation, which is available through her Stan Store. The video uses various visual aids like cameras and a YouTube Play Button to illustrate points about content creation.

Original caption

some more of my opinions on ~influencing~

More from @katiesteckly

Their other posts in the index, biggest breakout first.

Call to action

Follow along if that sounds cool to you!

On-screen text

if you wanna become a full-time content creator, let me de-influence you a bit 01 Going viral is not your golden ticket to success. It can actually be bad for your growth (and mental health) when youy go viral, you can get backed into a corner with your content, forced to make more and more of the same thing to appeal to your new audience if you grow slow & steady, you have a better chance of finding an audience invested in your content more broadly. 02 When you go full-time as a creator, you will probably work more hours than a 9-5 (not less) making content isn't just "living a fun life and capturing it" - it's hours of strategizing, filming, editing, and community management (not to mention all the admin of running a small business) 03 there's no job security if a steady paycheque and benefits are important to you, content creation might not be the best fit yes there is huge potential for increased earning, but there's also a lot of risk 04 If you wanna get into influencing for the free stuff, know that you'll start getting endless free stuff just as you start to afford to buy what you want (the ultimate irony) 05 Influencer friend groups are so trendy right now BUT you can't have all influencer friends. You need chronically offline people in your life to keep you grounded (the last thing you need is to be constantly comparing follower counts with your friends) hey! I'm Katie I talk about content creation, cameras, and share the honest behind-the-scenes of being a full-time creator. Follow along if that sounds cool to you!