how i grew on every social media platform (with one strategy)

@katiesteckly

80.5K followers · usually 3.1K views a post

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237.3K

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193

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SoundTikTok sound · original sound - katiesteckly

Promoted product

Repurpose.iorepurpose.io

Repurpose.io is a SaaS tool that automates the process of distributing and repurposing content across multiple social media platforms without extra effort.

7 videos6 creators

Why it worked

The video provides a clear, actionable solution to a common pain point for creators—content burnout—by framing the product as a 'hack' for efficiency rather than a sales pitch.

Summary

The creator explains her strategy for growing across multiple social media platforms by repurposing content. She introduces Repurpose.io as the tool that automates this process, allowing her to cross-post content without extra effort.

Structure

1Introduction of cross-platform growth strategy
2Explanation of the need for repurposing
3Introduction of Repurpose.io as the solution

Original caption

This is the formula to growing across platforms without any extra work ✨ and by the way, you should be cross-posting your content because, for one, you’ve already made it so it might as well be posted other places! But second, you want to diversify your platform investments. Having an audience on just one platform is riskier than having an audience across multiple. If one platform were to go down, or if you got hacked, you’d have nothing left! Take this as your sign to start posting on the other apps today! Comment “repurpose” below and I’ll send you the link to check it out!

More from @katiesteckly

Product placement

The creator uses a laptop to screen-record the Repurpose.io interface, demonstrating how to set up workflows and repurpose existing content.

Call to action

comment "repurpose" and I'll send you the link!

On-screen text

how i grew on every social media platform (with one strategy) full-time 395,000 subscribers 214K followers 79K long form short form 1x /week 3-5x /week repurpose.io repurpose.io repurpose.io repurpose.io repurpose.io repurpose.io comment "repurpose" and I'll send you the link!

Transcript

Okay, there are lots of people, but the kind of unique thing about me is that I post consistently across all the platforms. I've got 395,000 subscribers on YouTube, 214K followers on Instagram, and 79K on TikTok because I create both long-form content and short-form content. Typically, I post one long-form YouTube video a week and three to five short-form vertical videos a week as well. That being said, none of this would be possible without repurposing. I post the same exact short-form videos across Instagram, Facebook, TikTok, YouTube Shorts. There is no way I'd be able to keep up with all of this without repurposing. Now, let me put you onto a hack that makes all of this so much easier. There's this platform called Repurpose.io that allows you to post all of your content to just one platform, and it will automatically repurpose it to all of the rest. So in my case, I post my stuff directly to Instagram, and then Repurpose makes sure that it gets onto TikTok, YouTube Shorts, and Facebook Reels. You can even repurpose your back catalog, which is really cool. So if you've posted for years on Instagram and you've always wanted to start a YouTube channel, you can just go into Repurpose here and click on Repurpose Existing Content. You can select where the content's coming from and where you want it to go to, and so you can just start growing on YouTube without having to make any new content. This is the formula for growing on a new platform without having to do any extra work. If you want to try it out for yourself, just comment "repurpose" and I'll send you the link!