Overshot — find the TikToks breaking out, and what they're selling

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GIVEAWAY GIVEAWAY GIVEAWAY

@thebeachwaver

1.3M followers · usually 6.3K views a post

Views

25.5K

Likes

354

Comments

229

Selling · Other Product

The Beachwaverseen in 2 videos →https://beachwaver.com ↗

Why it worked

The video leverages a giveaway format with a popular influencer and a desirable prize to drive engagement and follows. The visual appeal and clear instructions make it easy for users to participate.

Summary

This video announces a giveaway for a "Cherry On Top PR Box" collaboration between The Beachwaver and Kelsey. The giveaway includes instructions on how to enter by liking, following, tagging friends, and visiting a link in the bio.

Structure

1Introduction of giveaway
2Showcasing the prize
3Instructions for entry
4Call to action for extra entry

Product placement

The Beachwaver (a rotating curling iron that creates beachy waves) ACTS - it is shown and mentioned as a prize in a giveaway. Removing it would change the video's purpose. The Beachwaver Co. (the brand of the curling iron) APPEARS as a watermark/logo on the product itself. Removing it would not change what happens in the video.

Call to action

Like this post, Follow @thebeachwaver + @itsmekelsc1, Tag your bestie + share the sweetest thing about them! Multiple tags allowed for multiple entries (please tag separately in comments). Extra entry: visit the link in our bio to sign-up with your email.

Original caption

🍒GIVEAWAY🍒 @thebeachwaver + @itsmekelsc1 have teamed up to give one (1) lucky winner a Cherry On Top PR Box (a $440+ value!!) – the perfect collab inspired by Kelsey's self-love journey. Here’s how to enter for a chance to win👇 ❤️ Like this post 🍦 Follow @thebeachwaver + @itsmekelsc1 👯‍♀️ Tag your bestie + share the sweetest thing about them! Multiple tags allowed for multiple entries (please tag separately in comments) 🎡Extra entry: visit the link in our bio to sign-up with your email ☀️Extra entry: Share this post to your story! Giveaway ends June 14th @ 11:59pm CST. One (1) winner will be randomly selected and contacted privately by June 15th via the official @thebeachwaver account. Winners must be 18+ and be a legal US Resident (full giveaway rules on our website). Per Instagram rules, this giveaway is in no way sponsored, administered, or associated with Instagram. Winners will be notified through @thebeachwaver verified account only. NO PURCHASE NECESSARY. #Giveaway #Beachwaver #newlaunch #Beachwavercherry #cherries